A legacy naming opportunity that will support the life-saving mission of Israel's most strategic and vital medical institution and promote Jewish history and identity worldwide.
As the center point of Comprehensive Cancer Center's healing garden The History of the Star of David will be promoted as a cultural and artistic attraction for people, tour groups and students to visit the Soroka and Be'er Sheva. The hospital will work with the country's many tourism organizations including the Israeli Ministry of Tourism, as well as the city of Be'er Sheva, to promote the artwork at the hospital. Additionally, on-site lectures will be developed for tour and school groups from around the country.
This project will help position Soroka Medical Center and the Cancer Center for increased consumer awareness and international press recognition. The heightened public relations surrounding the project will also help improve Soroka's notoriety and will become a key talking point, offering valuable support to the hospital's international fundraising.
Soroka is seeking to secure a donor to facilitate the acquisition of this large scale original of The History of the Star of David artwork at 16 x 24 feet, and make it the permanent focal point of the new Comprehensive Cancer Center's healing garden where it can be viewed and experienced by patients, staff, visitors and tourists.
In addition to serving as a symbol of the strength and perseverance of the Jewish people, the placement of the piece at the Cancer Center will launch a partnership that will link the artwork to a philanthropic mission to support Soroka. This will create a continual revenue stream for the Cancer Center from merchandising of the artwork at the hospital, as well as from a percentage of all worldwide art sales, merchandising and licensing being donated to the Cancer Center in perpetuity from the project. In doing so, the piece will promote the hospital and its life-saving services, which include prevention, diagnosis, research, education, advanced treatment, and cancer care for children, adults and Israeli Defense Force soldiers
The History of the Star of David signage in the main lobby of the Cancer Center will also recognize the donor and any dedication.
Donor Opportunities Please Contact:
Rachel Heisler Sheinfeld | Executive Director
American Friends of Soroka Medical Center
Office: 914-725-9070 | Mobile: 914-582-6750
or click here to email a message.
Artist Marc Bennett has created a work of art that is destined to become a cultural icon. His The History of the Star of David invites viewers to take an historical journey with this iconic symbol. A journey that brings to life a rich history of triumphs and struggles and offers hope and promise for our future survival - the perfect counterpart to Soroka's life-saving mission.
The artist, in collaboration with Soroka, will further develop related projects that include educational and school components, traveling exhibits and video modules, intended to enhance the educational value of the art, and promote Soroka and Jewish engagement. Not only will the hospital be acquiring an engaging artwork celebrating Jewish culture, history and identity, but an important work that will be promoted globally as a 21st century movement representing Jewish life and future survival.
The History of the Star of David project believes that giving back is part of Jewish heritage and an important part of the future survival of the Jewish people, so they will donate to Soroka Medical Center 10% of gross revenues generated from all worldwide limited edition fine art sales, merchandising and licensing in perpetuity. The merchandise will be sold in retail stores, museums, galleries, Jewish institutions and websites globally.
Additionally, to support on-site tourism, the project will provide merchandise that will be available for sale at Soroka's gift shop and on line on their website. This will heighten international awareness for Soroka and create a continual revenue stream for the Medical Center and the Cancer Center in perpetuity.
Product merchandising and licensing is a natural brand extension that will maximize and sustain revenues stemming from The History of the Star of David series of works. The emotional connection between this iconic cultural symbol and its eye-catching color will be easily adapted to all types of consumer products including; home goods, clothing, tech accessories, posters, stationary, greeting cards, and jewelry. The brand extensions for this are endless, limited only by imagination!
Soroka invites any donor who is passionate about this legacy naming opportunity to proudly participate in bringing The History of the Star of David to the Comprehensive Cancer Center at Soroka. This historic project will bring much needed attention to this extraordinary Cancer Center, as well as provide the Center with a continual revenue stream for many decades to come.
This naming opportunity is $180,000 and will enable Soroka to acquire, transport and install the large scale work of art (16 x 24 feet) created on high gloss metal, in the Cancer Center's healing garden. Additionally, it will secure a direct donation from the project to the Cancer Center from all worldwide limited edition fine art sales, merchandising and licensing in perpetuity.
We hope you will join us in our vision for the future of Soroka Medical Center and make this a philanthropic priority.
The naming donor and any dedication will be prominently displayed alongside the artwork in the garden and on signage in the Cancer Center lobby. The naming donor will receive international recognition in all press, advertising, PR, social media, on line websites, promotions and events. The donor will also be invited to the major ceremony and reception at the Cancer Center celebrating the unveiling of the artwork.